When I lived in LA, I bought my clothes in every color except black. If it came in black and a super bright color, I was buying the bright color. (Neon was also really in then). Then I moved back to WA, and the opposite happened; if it came in black, I was only buying it in black. I'm slowly making my way back into choosing the bright colors. Unfortunately neon hasn't made it's way back yet, but I'm digging the jewel tones that are happening right now, like this marigold sweater from H&M. It also goes really well with all the fall colors happening around Seattle right now.
The last thing I need is more sweaters, but don't think that will ever stop me from buying them.